Absolutely not! We make sure that we behave just like you'd expect – in the background – while preserving your website's search engine optimization.
We do this through the use of Canonical Headers, essentially identifiers that tell Google and other search engines to not recognize http://snip.ly/abc as the writer and owner of the content. Rather, we forward all the credit to the snipped site.
For example, if you snip example.com, the Sniply link might look something like http://snip.ly/abc. When Google visits http://snip.ly/abc it doesn't give credit to Sniply for any links or SEO, instead, it gives all the credit to example.com and effectively ignores Sniply's presence.
The end result is that you keep all your hard-earned SEO!
NOTE: If you're interested in how we do this on a technical level, we use rel="canonical" link HTTP Headers. Google details how they work on their blog - https://developers.google.com/search/docs/advanced/crawling/consolidate-duplicate-urls#why-it-matters
If you use Sniply to shorten links that will be placed on the page within content that will be indexed, like a contextual editorial placed link, then it will create a redirect chain. The crawl will be slightly longer, but the final destination will still be the true URL. You could be losing some SEO equity with this method. As with anything that creates a URL chain, you lose some SEO link equity with each URL within the chain that Google has to follow to get to the final URL. For onsite content, it is better to use good anchor text and the actual URL.