You'll need to first setup your MailChimp integration as covered in this other entry
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Step 1: Edit your Sniply+MailChimp zap
editing a zap will bring you to the screen below
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Step 2: Click on the + icon to open up advanced options, choose Filter
filter options will allow you to specify unique conditions
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Step 3: You can trigger the Zap based on a specific Brand Profile or Sniply URL
this will allow you to segment your forms and send them to different lists
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Step 4: Proceed to the MailChimp step of the Zap and choose a MailChimp List
you can setup multiple MailChimp lists for different campaigns
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Done! You just setup advanced filtering options for your Sniply+MailChimp integration